01 April, 2010

Are You Kidding Me?

OK, now this is just plain weird! I saw this on the news yesterday. As if the lines aren't fuzzy enough between what is acceptable and appropriate for little girls, and what isn't, now there's Hello Kitty wine? C'mon. I wish this was an April Fool's joke; sadly, I fear it's not. In all serious, could someone please explain to me the precise aim of this marketing campaign, I just don't get it.

Life is Good!
...let's keep it that way...

8 comments:

Nancy, Near Philadelphia said...

Appalling.

Ancestor Collector said...

Oh my. I guess this is aimed at young women who grew up loving "Hello Kitty" as children, but it crosses the line of acceptability. What kind of an example is this for young girls? Society imposes too many pressures for them to grow up too soon, that being a child is something to endure, not cherish. I wish this was an April Fool's prank. :-(

Quilt Hollow said...

Some 20 somethings are still into Hello Kitty....kind of like Retro coming back.

PattiCakes said...

Hello Kitty is apparently hot in Japan with 20-somethings. I agree with Nancy -- appalling. I can just envision a young mom hosting a Hello Kitty birthday party for her little girl & being just tickeled pink that she can serve matching wine to the adults. And what lets a little girl in live with HK realize that THIS Hello kitty stuff is not meant for her?Not surprising, though, when you look at the marketing for other alcoholic beverages. The name is the game, and the "cuter", trendier, or more clever, the better. The name and the packaging is what sells.

Zlaty said...

I agree with you, but they are probably aiming at the grownups that still like Hello Kitty, or so I HOPE! :) It is going too far!

Salem Stitcher said...

Ridiculous.

andsewon said...

It is my understanding Hello Kitty is a big 'adult' trend in Japan, which is where she came from I believe.
Just recall seeing a bit about it on a travel TV program.;-)
Lola

Crafty Chookie said...

Hummmmm..I guess it comes back to the parent educating what they think is best for their child..Cheers :-)