Are You Kidding Me?

OK, now this is just plain weird! I saw this on the news yesterday. As if the lines aren't fuzzy enough between what is acceptable and appropriate for little girls, and what isn't, now there's Hello Kitty wine? C'mon. I wish this was an April Fool's joke; sadly, I fear it's not. In all serious, could someone please explain to me the precise aim of this marketing campaign, I just don't get it.

Life is Good!
...let's keep it that way...

An Open Letter...

Dear Graco,
I love my SnugRide car seat! It keeps me secure and safe and, as you can clearly see, makes me very happy! My Nana believes that if you use me in your advertising campaign that you'd make bushels of money, she thinks I'm just about the cutest baby on the planet! I don't know about that, but I do have a friend in the mirror who's a cutie-patootie; you may want to consider him, too. Thanks.

Wha'd'ya think? Is Mason's Nana right?
Life is Good!